Reddit has rolled out its AI-powered feature, Reddit Answers, to additional countries, including India, the United Kingdom, Canada, Australia, and others. This expansion aims to enhance Reddit’s competitiveness with leading AI platforms like OpenAI's ChatGPT, Anthropic's Claude, and Perplexity.
Currently in beta across desktop, iOS, and Android platforms, Reddit Answers enables users to ask questions and receive AI-generated summaries of relevant discussions and posts across the platform. The feature leverages conversational AI to provide concise, curated content from Reddit’s vast array of discussions, helping users easily find answers. It also includes links to related communities and posts for deeper exploration.
When users ask a question, the AI summarizes key information from relevant conversations on Reddit. For example, if you ask, "Suggest good Indian cartoons for young kids," the AI will compile top suggestions from other users on the platform. It will provide quick snippets about each show along with links to detailed threads where users can access full conversations and learn more.
Each answer provided by Reddit Answers includes in-line citations that link directly to the original comment or post. Additionally, users can explore further related communities or posts to gain a broader perspective on their query. Redditors (Reddit users) can follow up with their own questions or follow-up suggestions based on the AI's responses, enhancing the user experience by encouraging deeper engagement.
Originally launched in December 2024 in the United States, Reddit Answers has now expanded to a select number of countries, including India, the United Kingdom, Canada, Australia, Malaysia, Pakistan, the Philippines, and Singapore. Reddit has plans to introduce the feature to even more markets and languages in the near future.
Reddit uses generative AI to search, synthesize, and summarize existing posts and comments across its platform. The AI feature draws on Google’s Gemini AI model to enhance Reddit’s search capabilities and deliver faster, more accurate answers. By integrating these AI tools, Reddit aims to improve the overall search and discovery experience for its users.
For users interacting with Reddit Answers, there are limits on the number of questions that can be asked. Visitors are allowed up to 10 questions per week, while logged-in Reddit users can ask up to 20 questions daily. Premium Reddit subscribers enjoy a higher limit, with the ability to ask up to 100 questions per day.
According to Reddit, the AI-powered search feature is part of a long-term strategy to enhance the search experience on the platform. The goal is to provide users with better access to relevant answers, advice, and perspectives on almost any topic they’re seeking information about. By offering AI-driven summaries and improved search functionality, Reddit seeks to streamline information discovery for its global user base.
India, the world’s second-largest internet market, has become a key focus for Reddit’s future growth. As the platform experiences rapid user growth in India, the company is building out a dedicated team in the country to create culturally relevant local experiences. This strategic move aligns with Reddit’s efforts to cater to the needs of users in emerging markets, helping increase engagement and revenue.
With over 100,000 active communities and nearly 400 million active weekly users, Reddit remains one of the most popular social platforms globally. As of recent reports, the platform boasts 101.7 million daily active users, with a significant portion of those coming from international markets. Reddit Answers is expected to further boost engagement, particularly as it caters to a wider range of languages and regions.
Expanded Reach: Reddit Answers is now available in India, the UK, Australia, Canada, and other markets.
AI Integration: The feature uses AI to generate curated answers from existing Reddit conversations.
Enhanced Search Experience: Reddit aims to improve its search capabilities and offer quicker, more relevant responses.
Growth in India: India plays a significant role in Reddit’s global growth, with localized features to cater to the market.