PhonePe’s hyperlocal commerce platform, the PINCODE app, has introduced its 24x7 medicine delivery service across Bangalore, Mumbai, and Pune. This service allows users to order both prescription and over-the-counter medicines at any hour of the day, with delivery promised within just 10 minutes from the nearest local pharmacy.
Unlike traditional e-pharmacies that rely on centralized warehouses or dark stores, PINCODE’s approach stands out. The app connects users to nearby medical stores for faster and more efficient deliveries. This model not only boosts delivery speed but also empowers neighbourhood pharmacies by expanding their digital footprint and allowing them to thrive in the quick commerce era.
For users who don’t have a prescription at hand, the app offers a streamlined experience. Customers can simply add the required medicines to their cart and choose the ‘no prescription’ option during checkout. Once the order is placed, a licensed medical professional contacts the user within minutes for a free teleconsultation. If deemed necessary, a digital prescription is issued, ensuring a compliant and secure experience based on India’s telemedicine regulations.
Vivek Lohcheb, CEO of PINCODE, emphasized the brand’s mission to enhance both access to healthcare and support for local pharmacy businesses. “Our 10-minute delivery promise ensures essential medicines are always within reach. Combined with round-the-clock service and doctor-on-call support, we are not only improving convenience for patients but also strengthening the role of local chemists in the evolving digital landscape,” Lohcheb said.
What differentiates PINCODE from major e-pharmacy players is its hyperlocal strategy. Medications are procured directly from trusted local chemists, helping deliver faster and more reliable service. PINCODE is currently the only platform combining 24-hour medicine delivery, doctor consultations, and a network of partnered local pharmacies, giving it a unique edge in the quick healthcare delivery segment.
The service is particularly beneficial for individuals with limited mobility, time-sensitive health issues, or chronic conditions that demand immediate medication access. Whether it’s emergency medicines, routine prescriptions, or OTC products, users can now receive them without delays, enhancing convenience and peace of mind.
One of the standout features of the PINCODE app is its transparent pricing. The platform passes on discount benefits directly from local pharmacies to consumers and charges zero delivery fees, making healthcare both accessible and affordable. This approach aligns with PhonePe’s larger vision of democratizing digital commerce while keeping local sellers at the heart of the growth narrative.
PINCODE is PhonePe’s 10-minute delivery app, designed to bridge the gap between quick commerce and local retail. Focused on reliability, speed, and hyperlocal availability, PINCODE empowers every Indian shopkeeper to participate in the digital economy. By enabling local businesses to fulfill customer needs in real time, it sets a new standard for innovation in e-commerce and healthcare logistics.