OpenAI has officially launched Sora, an AI-powered video generation tool designed to create realistic videos from text prompts. Initially previewed earlier this year, Sora is now available for ChatGPT Plus and Pro users at Sora.com. The launch marks a significant advancement in AI-driven content creation tools.
Accompanying Sora is Sora Turbo, a faster and more advanced version of the original model. Sora Turbo is offered as a standalone product tailored for professional video creators. It includes additional features designed to accelerate production and deliver high-quality outputs.
Versatile Video Creation: Users can generate 20-second videos in resolutions up to 1080p. Sora supports widescreen, vertical, and square formats, allowing creators to adapt content to different platforms.
Text-to-Video Capability: The tool enables content creation entirely from text or by incorporating existing assets for more intricate outputs.
Advanced Storyboarding: A new storyboard tool allows users to adjust every frame of their videos, providing creative control and precision.
Community Inspiration: Users can browse the Featured and Recent feeds to explore content and gather inspiration from other creators in the Sora community.
ChatGPT Plus Subscribers: Create up to 50 videos per month at 480p resolution, with an option for fewer videos at 720p.
Pro Plan: Offers 10 times the usage of the Plus plan, higher resolutions, longer durations, and more projects for creators with greater demands. OpenAI has also teased custom pricing options set to launch next year.
OpenAI is committed to ensuring the responsible use of AI through several safeguards:
Transparency: All Sora videos include metadata showing they were created using AI. Default watermarks provide additional clarity to viewers.
Prohibited Content: Features are restricted to block harmful uses, such as creating deepfakes or explicit content. Explicit and abusive content, including those involving child sexual abuse, is strictly prohibited.
Real People in Videos: Currently, videos featuring real people are limited, but OpenAI plans to expand these features as they refine mitigation strategies.
OpenAI views Sora as a milestone in developing AI systems capable of simulating reality. By deploying Sora early, OpenAI aims to help society explore its applications and co-develop safeguards and norms around its use.