Mark Zuckerberg, the CEO and founder of Meta, has announced that Threads, Meta's competitive platform to X, is nearing the milestone of 200 million monthly active users (MAUs). This marks a significant achievement for Threads, positioning it as a major player in the social media landscape.
During the Q2 results call with investors, Zuckerberg emphasized the steady progress of Threads, referring to it as a "major social app" that is crucial to Meta's ongoing expansion and innovation efforts.
In addition to the impressive growth of Threads, Zuckerberg highlighted Meta's performance across its other platforms. He noted that WhatsApp now boasts over 100 million monthly active users in the United States alone.
Furthermore, Facebook, Instagram, and Threads are all experiencing substantial year-over-year growth both in the US and internationally. This growth trajectory underscores Meta's strong market presence and its successful engagement strategies across its suite of apps.
India has emerged as a significant market for Meta's artificial intelligence (AI) initiatives. According to Zuckerberg, India is now the largest market for Meta AI usage. This insight was shared during the Q2 earnings call with analysts, where Zuckerberg noted the promising developments in engagement and retention on WhatsApp, specifically tied to the Indian market's growing interaction with Meta AI technologies.
Meta AI, which has recently introduced support for Hindi, now offers its most advanced open-source model in seven languages. The addition of Hindi enhances Meta AI's accessibility and usability across a broader demographic.
Alongside Hindi, Meta AI is available in French, German, Italian, Portuguese, and Spanish. This multilingual support enables users to interact with Meta AI on various Meta platforms, including Facebook, Instagram, Messenger, and WhatsApp. Meta has also indicated that additional languages will be integrated in the near future.
Meta AI is currently available in over 20 countries and eight languages, with ongoing enhancements to its features. In the US, new functionalities such as "Imagine Edit" are being rolled out, allowing users to edit images generated with Meta AI. This feature exemplifies Meta's commitment to advancing its AI capabilities and enhancing user experience.
Zuckerberg also discussed the growth and increasing engagement within the Threads community. The platform continues to expand its user base and improve its content recommendation systems, which contribute to deeper user interaction and satisfaction. The positive trends in user engagement and feature development reflect Meta's strategic focus on innovation and user-centric enhancements.
Overall, Meta's recent developments across Threads and AI showcase the company's dedication to expanding its technological offerings and responding to user needs globally.