Matrimony.com, known for revolutionizing the matchmaking space with its pioneering platforms, has now entered the job-search market. CEO Murugavel Janakiraman unveiled Manyjobs.com, a platform dedicated exclusively to the "grey-collared" workforce, aiming to bridge the gap between job-seekers and recruiters in this underserved segment.
In an exclusive conversation with Source, Janakiraman described Manyjobs.com as a unique platform tailored for the grey-collared workforce, which represents 45% of India’s total workforce. Unlike traditional job portals, which often cater broadly across job levels, Manyjobs.com focuses specifically on entry-level and frontline roles. Sectors targeted include Business Process Outsourcing (BPO), customer service, retail, sales, and healthcare.
Explaining the rationale for this venture, Janakiraman emphasized that the job market for grey-collared roles has evolved significantly over the past two decades. “Twenty years ago, there were fewer openings, but now, with rising attrition rates and increased demand, there is an opportunity to connect job-seekers with recruiters in a more effective way,” he said. This gap in matching job-seekers with opportunities inspired Matrimony.com to create a dedicated solution.
Initially, Manyjobs.com will focus on Tamil Nadu, offering services in English and Tamil to cater to local users effectively. This strategic approach aims to establish a strong foothold in the region before expanding nationwide. Janakiraman shared the company’s ambitious goals: within a year, they aim to onboard one million job-seekers, one lakh job postings, and 25,000 companies.
Unlike platforms such as Naukri.com and Monster.com, Manyjobs.com stands out for its exclusive focus on grey-collared jobs. By prioritizing entry-level roles, the portal provides a more tailored experience for both job-seekers and recruiters. The platform's user-centric approach is designed to address the specific challenges faced in this niche, making it a distinctive addition to the job-search ecosystem.
At present, Matrimony.com does not intend to monetize Manyjobs.com. For the next two quarters, the platform will operate without revenue targets, focusing on building a robust user base and creating value for recruiters and job-seekers. “We see the need for an exclusive grey-collared job portal right now,” Janakiraman explained. He hinted at monetization plans in the future, stating, “Some companies are already expressing interest in subscribing, but it’s too early to discuss revenue models.”
Matrimony.com has high expectations for Manyjobs.com. By the first quarter of FY26, the platform plans to expand beyond Tamil Nadu to other states, scaling up its operations to serve grey-collared job-seekers across India. If successful, Manyjobs.com could redefine the job market for this workforce segment by becoming the go-to platform for entry-level and frontline job roles.
Conclusion
Manyjobs.com represents Matrimony.com's bold foray into the grey-collared job market, a move that aligns with its mission of addressing unmet needs in the digital space. By focusing on regional growth, tailored solutions, and a phased monetization strategy, the platform is poised to make a significant impact on the entry-level job market. As it grows, Manyjobs.com has the potential to transform how grey-collared jobs are filled, bridging a crucial gap in India’s evolving employment landscape.