Lamborghini has officially launched its groundbreaking Urus SE in India, marking a major milestone as the luxury automaker’s first plug-in hybrid super SUV. Building on the success of the Urus S, the Urus SE emphasizes enhanced performance, efficiency, and advanced driving dynamics, while also making significant strides in reducing emissions.
The Lamborghini Urus SE is powered by an impressive 800 CV hybrid powertrain, which combines a meticulously re-engineered twin-turbo 4.0-liter V8 engine with an advanced electric motor. This high-performance setup delivers a remarkable 950 Nm of torque, enabling the Urus SE to accelerate from 0 to 100 km/h in just 3.4 seconds, and reach a top speed of 312 km/h.
Equipped with a 25.9-kWh lithium-ion battery, the Urus SE offers a pure electric driving range of over 60 km. The SUV's electric torque vectoring system, coupled with an electronic rear differential, enhances its agility and responsiveness across various driving conditions.
The Urus SE introduces several design enhancements, starting with a newly redesigned front end featuring a new hood, updated headlights, and a revised bumper and grille. These modifications improve the SUV's aerodynamics. At the rear, the Urus SE sports a redesigned cargo compartment hatch and a new diffuser, which increases rear downforce by 35% at high speeds.
Inside, the Urus SE boasts a larger 12.3-inch infotainment screen with an updated interface, redesigned air vents, and new trim elements. A dedicated telemetry system and updated driver-assistance displays further enhance the driving experience, making the interior both luxurious and technologically advanced.
The Urus SE offers extensive customization options, including new 23-inch Galanthus wheels fitted with Pirelli P Zero tires that feature Elect technology. Buyers can choose from an expanded color palette of over 100 options, including two new launch colors, and various interior customization possibilities, ensuring a truly personalized driving experience.
The SUV comes equipped with six driving modes—Strada, Sport, Corsa, Neve, Sabbia, and Terra—as well as four new Electric Performance Strategies (EPS), offering a total of eleven driving configurations to cater to diverse driving conditions and personal preferences.
Francesco Scardaoni, Region Director of Automobili Lamborghini Asia Pacific, commented on the Urus SE’s launch, saying, “The Urus SE embodies our brand's DNA and is a testament to our relentless pursuit of innovation and excellence in both being fun to drive and dynamic performance.” He further emphasized that the Urus SE represents a "significant milestone for the brand" and plays a pivotal role in shaping the future of Super SUVs in the era of electrification.
The Lamborghini Urus SE is available in India starting at an ex-showroom price of Rs 4.57 crore.
The Lamborghini Urus SE marks a significant milestone in the luxury automotive segment as Lamborghini's first plug-in hybrid super SUV in India. With its powerful 800 CV hybrid powertrain, the Urus SE delivers exceptional performance, combining a re-engineered twin-turbo V8 engine with an electric motor to offer a top speed of 312 km/h and a 0-100 km/h acceleration in just 3.4 seconds.
The Urus SE’s emphasis on reducing emissions is complemented by its 25.9-kWh lithium-ion battery, which supports over 60 km of pure electric driving. Design enhancements, including a redesigned front end and rear, contribute to improved aerodynamics and performance. The interior upgrades provide a luxurious experience with advanced technology and extensive customization options.
With six driving modes and four Electric Performance Strategies, the Urus SE offers versatile driving experiences to suit various conditions. Lamborghini's Region Director for Asia Pacific, Francesco Scardaoni, highlights the Urus SE as a testament to the brand's commitment to innovation and excellence, marking a new chapter in the evolution of luxury Super SUVs in the electrification era.
Priced starting at Rs 4.57 crore, the Urus SE is set to redefine expectations in the luxury SUV market, blending performance, efficiency, and bespoke customization in one striking package.