Meta has introduced a new feature on Instagram, allowing creators to test their short-form video content with non-followers before sharing it with their followers. Known as the "trial reels" feature, this update enables content creators to experiment with new ideas without worrying about how their existing audience might react. This innovative tool is designed to give creators more control over their content’s performance and helps them optimize their strategy before going public with their ideas.
The trial reels feature allows Instagram creators to experiment with video content and assess how it performs with a wider audience before committing to a full post. Initially, trial reels are shown to non-followers, which means that creators can gauge how well their content resonates with people who aren't already familiar with their account. If the reel performs well, creators can choose to share it with their followers by using the "share with everyone" option.
Alternatively, the platform automates the process by evaluating the reel's performance. If Instagram determines the video is performing well—based on metrics like views within the first 72 hours—it will automatically share the reel with the creator's followers. This streamlined approach removes the guesswork, making it easier for creators to determine which content works best.
Sharing a trial reel is easy. Creators can follow the standard steps for creating and uploading a reel, but before hitting "post," they can toggle the "Trial" option to ensure the video is shared only with non-followers. Once posted, the trial reel will be listed in the creator's profile alongside any drafts. Importantly, only the creator can see that the reel is marked as a trial.
Trial reels won’t appear in the main feed or Reels tab of a creator’s profile unless they decide to share it with their followers. Followers won’t be able to see the trial reel in their feed either unless it is officially shared. This feature helps creators test content without the pressure of public scrutiny from their followers.
One of the most beneficial aspects of trial reels is the access to detailed engagement metrics. Creators can see views, likes, comments, and shares of their trial reel 24 hours after posting. Additionally, Instagram provides comparative data to show how the current trial reel is performing compared to previous trials. This transparency helps creators make data-driven decisions about which content works best for their audience.
At present, the trial reels feature is being rolled out to select creators. However, Instagram has confirmed that it will be available globally to all eligible creators in the coming weeks. This means that, soon, a much wider range of content creators will be able to experiment with their short-form video content and gauge its performance before going public.