Google Cloud Teams Up with Bharti Airtel for Cloud Solutions Partnership

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13 May 2024
2 min read

News Synopsis

Google Cloud and Bharti Airtel collaborate to accelerate cloud adoption, leveraging Airtel's connectivity and Google Cloud's AI. Offering advanced solutions, Airtel aims to provide tailored cloud-managed services to its diverse customer base.

Collaboration Announcement:

  • Google Cloud and Bharti Airtel have joined forces to provide cloud solutions to Airtel's customers, as per a joint statement released on Monday.

Long-term Partnership Goals:

  • The partnership aims to accelerate cloud adoption and modernization for Airtel's customer base through the provision of Google Cloud's solutions.

Utilizing Unique Strengths:

  • The collaboration will leverage the respective strengths of both companies, combining Airtel's connectivity expertise with Google Cloud's AI technology.

  • The focus will be on developing industry-leading AI/ML solutions by utilizing Airtel's extensive data set for training purposes.

Joint Go-to-Market Strategy:

  • Google Cloud and Airtel will implement a "joint go-to-market" approach, leveraging Airtel's distribution channels and Google Cloud's AI technologies.

  • This strategy aims to maximize market reach and enhance the accessibility of cloud solutions to various customer segments.

Cloud-Managed Services by Airtel:

  • Airtel will offer cloud-managed services to its diverse customer base, catering to both large enterprises and emerging businesses.

  • These services will include advanced solutions such as geospatial analytics, voice analytics, and marketing technology solutions.

Geospatial Analytics Solutions:

  • Airtel will provide geospatial analytics solutions equipped with advanced location intelligence capabilities.

  • These solutions are designed to offer insights into consumer behavior and enable tailored audience segmentations.

Voice Analytics Solutions:

  • Airtel's cloud-managed services will incorporate voice analytics solutions to facilitate data-driven decision-making and enhance customer engagement.

Marketing Technology Solutions:

  • The partnership will introduce marketing technology solutions aimed at forecasting consumer behavior and optimizing content creation.

  • These solutions will enable high-precision contextual advertising at reduced costs for businesses.

Gopal Vittal's Statement:

  • Bharti Airtel's Managing Director and CEO, Gopal Vittal, expressed enthusiasm about the collaboration, emphasizing the role of cloud and AI solutions in India's digital transformation.

  • Vittal highlighted the significance of secure and scalable cloud solutions for government, enterprises, and emerging businesses.

Dedicated Managed Services Centre:

  • Airtel has established a dedicated managed services centre in Pune, comprising over 300 experts.

  • These experts will undergo training in both Google Cloud and digital services to ensure proficient delivery of cloud solutions and support services.

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