Doordarshan, founded in 1959, evolved from an experimental service to a national broadcaster by 1975. Its original logo, representing unity and truth, recently underwent a saffron-themed redesign to balance tradition with modernity.
Doordarshan started as an experimental service under Prasar Bharati on September 15, 1959.
Initially part of All India Radio, it became a separate entity due to television's increasing popularity.
By 1975, Doordarshan had expanded across various Indian states, becoming a national broadcaster.
The original Doordarshan logo, designed by Devashis Bhattacharyya from the National Institute of Design (NID), was chosen by Prime Minister Indira Gandhi.
It featured an abstract representation of 'yin and yang' and the motto "Satyam Shivam Sundaram," symbolizing truth, divinity, and beauty.
The design aimed to resonate with India's diverse cultures while avoiding specific cultural associations.
The logo's simplicity and depth appealed to viewers, offering a unified perspective of the world.
It was perceived as an emblem of an all-seeing eye, representing Doordarshan's role in providing a comprehensive view to its audience.
Despite its legacy, the logo evolved over time to accommodate new channels like DD Sports and DD News.
Each adaptation retained the essence of the original while adapting to contemporary contexts.
While iconic, there's a growing belief that the logo needs updating to resonate with younger audiences and reflect modern India.
The decision to revamp the logo has sparked debates, reflecting the sentimental value and historical significance associated with the original design.
The recent logo change to a saffron-themed design aligns with efforts to update the brand's image.
It aims to better connect with current and future viewers while maintaining the core identity of a broadcaster for all Indians.
As Doordarshan evolves, it faces the challenge of preserving its rich heritage while embracing changes in the media landscape.
The new logo symbolizes this balance, blending traditional values with modern aesthetics, inviting everyone to be part of the network's transformation.