Domino’s and Swiggy’s quick food delivery arm, Bolt, announced a groundbreaking partnership on Monday, unveiling their promise of delivering pizzas within just 10 minutes. This move positions Domino’s as the first pizza brand in India to introduce such rapid delivery services, revolutionizing the quick-service restaurant (QSR) industry.
Swiggy released an official statement highlighting the collaboration: “With this partnership, Domino’s menu items will be available on Bolt, providing customers with a wide selection of their favorite pizzas, sides, and beverages, all delivered within 10 minutes.”
This is not Domino’s first venture into ultra-fast delivery services. The company also partners with Zomato’s 15-minute food delivery service, further strengthening its commitment to rapid delivery. In both collaborations, Domino’s retains control over last-mile delivery, ensuring efficiency and maintaining service quality.
Historically, Domino’s pioneered the 30-minute pizza delivery model in various cities, setting a benchmark for QSR chains. Now, with advancements in logistics and technology, the company is pushing the boundaries even further.
During an analyst call following the announcement of Q3FY25 results, Hari S. Bhartia, CEO of Jubilant FoodWorks (the master franchisee of Domino’s in India), revealed that the company had already launched 20-minute deliveries and was actively working on further refining its technology to achieve even faster service times.
This push towards faster deliveries comes at a time when food delivery platforms and restaurants are aggressively working on minimizing order fulfillment times to enhance customer experience and gain a competitive edge.
Swiggy’s Bolt currently accounts for approximately 9% of the company’s total food orders and is competing directly with Zomato’s in-app quick food delivery feature. As competition intensifies, players in the market are investing heavily in logistics, rider networks, and kitchen optimizations.
Zomato’s quick commerce division, Blinkit, recently introduced Bistro, a separate 10-minute food delivery app, positioning itself against both Zepto’s Café and Swiggy’s Bolt. Meanwhile, Mumbai-based Rebel Foods, an IPO-bound unicorn, has launched QuickiES, a 15-minute food delivery app, further intensifying the battle for dominance in the quick food delivery segment.
While the promise of 10-minute pizza delivery is an attractive proposition for customers, industry analysts have raised concerns over the operational challenges associated with executing such a service. A key concern is the complexity of preparing and delivering pizzas within such a tight timeframe.
One analyst remarked, “Pizza is a complex dish to be delivered in 10 minutes. The company will have to significantly increase the number of delivery riders to reach locations within the promised time. This could put immense pressure on profit margins, which are already under strain due to sluggish demand.”
Despite these challenges, Domino’s remains confident that technological improvements and operational efficiencies will help them meet their ambitious delivery targets.
Founded in 1960, Domino’s Pizza has grown into the world’s largest pizza company, boasting a strong presence in both delivery and carryout services. The brand ranks among the top global restaurant chains, operating more than 21,300 stores across 90+ markets.
In 2024, Domino’s reported global retail sales exceeding $19.1 billion, with independent franchise owners accounting for 99% of its stores. In the U.S., the brand has leveraged digital channels to drive over 85% of its total retail sales, introducing innovative ordering platforms that have enhanced customer convenience.
Conclusion
Domino’s partnership with Swiggy’s Bolt marks a significant milestone in the food delivery industry. By pioneering 10-minute pizza delivery, the company is setting new standards in speed and convenience. While operational challenges remain, the commitment to innovation and enhanced logistics indicates that ultra-fast food delivery is the future of the industry. As competition in the quick commerce sector intensifies, it will be interesting to see how brands adapt and innovate to meet evolving consumer expectations.