According to multiple sources and statements released by Nike's Jordan brand and Adidas, Peter Moore, who designed the Air Jordan 1 and played a significant role in the birth of the modern sneaker business, has passed away. In a statement, Jordan brand vice president, Howard "H" White, said, "We are deeply saddened by the loss of Peter Moore, an iconic designer, whose legacy will forever be connected to Jordan Brand, and the sneaker culture he helped to create. We extend our deepest sympathies to the Moore family during this time."
Moore, who helped the creation of the Jordan line, is most known for the Air Jordan 1, which debuted in the year 1985 and remains a foundation of sneaker culture, with most of them selling for premiums on the secondary market. D'Wayne Edwards, founder of Pensole Lewis College and a former design director of Nike's Jordan brand, commented, "We lost an icon.” While referring to the Air Jordan 1, Ron Dumas, who worked with Moore at Nike, "It's as relevant to the culture today as it was then. It's an amazing story. At the time that shoe came out, it was revolutionary. The attitude of Nike was about that. That's how you disrupt markets and stand out. I'm extremely proud to be a part of that."'