Peppy, a direct-to-consumer (D2C) brand specializing in sexual wellness and pleasure products, has officially launched in India. The brand was established in 2023 by entrepreneurs Devansh Agarwal and Shyamal Gupta to address the growing demand for intimate wellness solutions.
Actor and digital content creator Bhuvan Bam has joined as a co-founder and investor, bringing his unique vision and influence to the brand.
Bhuvan Bam’s involvement with Peppy goes far beyond a typical endorsement deal. He plays an active role in shaping the brand’s mission to address diverse sexual wellness needs in India. Speaking about his role, Bam stated:
“Peppy represents an opportunity to change how sexual pleasure is perceived in India. While society has evolved in many ways, taboos around physical intimacy still exist. By working with Peppy, I aim to help people overcome societal norms and empower them to embrace intimacy confidently.”
Peppy’s mission is to normalize conversations around intimacy and pleasure. The founders, Devansh and Shyamal, believe that a fulfilling sex life significantly contributes to overall happiness and well-being. Their vision is to make sexual wellness products as accessible and guilt-free as purchasing skincare or snacks.
Peppy stands out by offering:
Top-notch quality products
Body-safe and user-friendly designs
Accessibility for individuals of all ages, genders, and budgets
The brand aims to revolutionize how Indians view intimate happiness by promoting safe, guilt-free, and inclusive solutions.
Initially bootstrapped, Peppy raised $500,000 in a pre-seed funding round in May 2024. Investors include Bhuvan Bam, Rohit Raj (Founder and CEO of BBKV Productions), and Dr. Ruchi Gupta. The funding has elevated Peppy’s valuation to an impressive Rs 50 crore, setting the stage for its growth in the highly competitive market.
Devansh Agarwal and Shyamal Gupta aim to create a brand that goes beyond selling products. They envision Peppy as a movement to break barriers and foster open conversations about sexual wellness.
“Intimate wellness has often been brushed under the rug in India, but it’s essential for happiness and well-being. Peppy is about revolutionizing how India thinks about pleasure. We’re here to ensure that everyone can access high-quality, safe, and enjoyable products,” they shared.
Conclusion: The Future of Peppy
With its innovative approach, Peppy is poised to lead the transformation in India’s sexual wellness space. By combining high-quality products, creative strategies, and a mission-driven approach, Peppy is redefining the industry and empowering individuals to embrace their journey toward intimacy with confidence.