Apple is exploring a groundbreaking advancement for its Apple Watch lineup by integrating cameras into its smartwatches, according to a report by a renowned journalist. The Cupertino-based tech giant is said to be working on embedding a camera near the digital crown and button on the Apple Watch Ultra, potentially allowing users to scan objects and retrieve real-time information.
This AI-driven feature aligns with Apple’s long-term vision of developing a wearable device that can “see the outside world and deliver relevant information.”
This revelation comes from Bloomberg’s Mark Gurman, who discussed Apple’s future smartwatch innovations in the latest edition of his Power On newsletter. According to Gurman, Apple aims to make Artificial Intelligence (AI) a core element of its Apple Watch series, just as it is becoming integral to the iPhone ecosystem.
Apple is said to be working on Visual Intelligence, a feature powered by Apple Intelligence—the company’s proprietary AI suite. This technology would allow users to scan objects or landmarks using their smartwatch cameras and receive instant information, similar to how the iPhone's Visual Lookup tool functions.
Apple is reportedly considering different camera placements for its smartwatch lineup:
Apple Watch Ultra: Expected to have a camera placed between the digital crown and the side button, allowing for easy scanning of objects.
Standard Apple Watch Series: May feature an embedded camera within the display, similar to the iPhone’s front-facing camera, requiring users to flip their wrists for scanning.
As the Apple Watch Ultra is significantly thicker than the standard series, Gurman suggests that Apple may have "more room to play with", giving it more flexibility in implementing new hardware features.
While the idea of a camera-equipped Apple Watch raises speculation about FaceTime support, Gurman notes several hurdles. He explains that although porting FaceTime to the smartwatch "wouldn't prove to be challenging," the idea remains “far-fetched” due to the following issues:
Screen Size Limitations – The Apple Watch’s small display is not ideal for video calls, making FaceTime impractical for everyday use.
User Comfort – Holding up a smartwatch for an extended period during a video call could be uncomfortable and inconvenient.
Given these constraints, it is unlikely that Apple will introduce FaceTime video calling to its smartwatches, though the addition of cameras opens doors for other AI-powered functionalities.
When looking at the latest Apple Watch offerings, it's important to consider that Apple provides a range of models to cater to different needs and budgets. Here's a summary of the current main Apple Watch models:
This is one of the newest models, boasting features like a larger display and advanced health tracking capabilities.
It offers a balance of everyday functionality and health-focused features.
This is Apple's most rugged and feature-packed watch, designed for extreme sports and outdoor adventures.
It includes enhanced GPS, a durable titanium case, and features tailored for activities like diving and hiking.
This is the more budget-friendly option, providing essential Apple Watch features at a more accessible price.
It's a good choice for those who want core functionalities like activity tracking and notifications.
Apple continually updates its watchOS software, which enhances the functionality of all compatible Apple Watch models.
The choice of Apple Watch depends on individual needs, such as fitness tracking, health monitoring, or everyday convenience.
To get the most up-to-date and detailed information, I recommend visiting the official Apple website.
Apple’s potential integration of cameras into its smartwatch lineup marks a significant technological leap, reinforcing its commitment to AI-driven innovation. By incorporating Visual Intelligence, the company aims to enhance user experience with real-time object recognition and information retrieval. While FaceTime on Apple Watch remains unlikely, the addition of cameras could introduce new and practical AI-based features in the future. As Apple continues to refine its smartwatch ecosystem, these advancements could set new benchmarks for AI-powered wearable technology.