These events include a spring event around March or April, the Worldwide Developers Conference (WWDC) in June, a September event focused on the iPhone and Apple Watch, and sometimes an October event for Macs and iPads.
Apple launched the Vision Pro, its first product of 2024, in February. The Vision Pro was introduced at WWDC the previous year and was priced starting at $3,500.
It was marketed through product videos and a press release, with availability limited to the United States. The launch also included the introduction of visionOS, the operating system running on the Vision Pro.
In late February, Apple announced the launch of new MacBook Air models, despite earlier rumors suggesting a spring event. The new MacBook Air models include 13.6-inch and 15.3-inch variants, featuring the 3-nanometer M3 chip for improved performance.
Other enhancements include Wi-Fi 6E, a fingerprint-resistant coating, and microphone improvements.
Apple plans to introduce new iPad Pro and iPad Air models at an event scheduled for May 7. The iPad Pro models are expected to feature OLED displays, Apple's M3 chip, and an updated Magic Keyboard and Apple Pencil.
The iPad Air lineup will include 10.9-inch and 12.9-inch models, mirroring the iPad Pro lineup but without ProMotion or OLED display technology.
WWDC in June will see Apple unveiling updates to its operating systems, including iOS 18, iPadOS 18, tvOS 18, watchOS 11, macOS 15, HomePod Software 18, and visionOS 2.
iOS 18 is expected to focus on artificial intelligence, integrating AI capabilities into various apps such as Apple Music and Siri. Beta versions of the updates will be seeded to developers for testing ahead of the official launch in September.
Apple's September event will include the introduction of new flagship iPhone models, potentially featuring an A18 chip and a vertical camera orientation. The iPhone 16 Pro models are expected to have larger screen sizes, while retaining the design of the previous generation.
Additionally, new Apple Watch models, possibly the Apple Watch Series 10 or Apple Watch X, are anticipated, along with fourth-generation AirPods featuring Active Noise Cancellation technology.
Apple is planning to refresh the AirPods Max, likely retaining the same design and internals but replacing the Lightning port with a USB-C port. New colors may be introduced for the AirPods Max.
Despite the absence of traditional events, Apple continues to introduce new products throughout the year, with each launch event showcasing the latest innovations and advancements across its product lineup.
Users can stay updated on Apple's upcoming releases by regularly checking for announcements and product updates.