Amazon has updated its Prime membership cancellation policy, allowing customers to receive a full refund at any point during the membership period, effective May 9, 2025. This move is part of the company’s ongoing effort to simplify its services and offer greater flexibility to subscribers.
Previously, Amazon only allowed full refunds on Prime membership if it was canceled within three working days of activation or change from a free trial—and only if no benefits were used during that time.
With the revised policy, subscribers can now cancel their Prime membership anytime during their subscription period and get a 100% refund, provided they have not used any Prime benefits or made any eligible purchases.
Full refund is only applicable if the user has not used Prime benefits (like free shipping or Prime Video).
If any Prime benefit is used, users will not be eligible for a full refund.
The update will apply to both monthly and annual Prime memberships.
According to Amazon’s update on its Help & Customer Service page, the change aims to simplify the cancellation experience and give more control to users. With this, Amazon aligns with evolving customer expectations for more transparent and flexible digital services.
Amazon Prime includes a wide array of perks, such as:
Free same-day or next-day delivery on eligible items
Exclusive discounts and Lightning Deals
Access to Prime Video, Prime Music, and Prime Reading
Free in-game content via Prime Gaming
Log in to your Amazon account via amazon.in or amazon.com
Navigate to Account & Lists > Click on Prime Membership
Under “Manage Membership,” click on End Membership
Follow prompts: Cancel My Benefits → Continue to Cancel → Cancel Membership
Open the Amazon app and tap on the Profile icon
Go to Your Account > Memberships & Subscriptions
Tap on Prime Membership Settings > Manage Membership
Tap Update, Cancel and More > End Membership
Follow the cancellation prompts as on desktop
Existing subscribers will benefit from this change starting May 9, 2025
New users signing up after this date will also fall under the new refund guidelines
Subscribers using Prime for only specific events (e.g., Prime Day, holiday sales) can now join risk-free—as long as they don’t use the benefits
This customer-centric policy could give Amazon a competitive edge in the booming subscription economy. By reducing the risks of long-term commitment, Amazon may attract more short-term subscribers and convert hesitant users into paid members.