WhatsApp Business And What It Is All About

Since its inception in 2009, WhatsApp has grown in popularity significantly. It's one of the most well-known apps in the world, with over 2 billion active users worldwide. WhatsApp's normal edition is a handy tool for communicating with friends and family. If you own a business, WhatsApp Business is an excellent platform for cultivating business relationships with your clients. WhatsApp isn't simply for texting coworkers or video chatting with family members who live in another city. It can also be utilized for business. WhatsApp Business was built with the needs of small businesses in mind. It can assist you in connecting with your customers and providing them with prompt, personalized service! Are you a first-time user of WhatsApp for Business? It is your one-stop-shop for anything WhatsApp Business. We'll go over the basics of using Business WhatsApp in this article, including the different types of WhatsApp Business Accounts, WhatsApp Business Features, WhatsApp Business Limitations, price, and how to get started based on your business. Let's have a look at what the business app has to offer in comparison to the basic WhatsApp app, and then look at how to set it up and get your business profile up and running.

What Is WhatsApp For Business?

That is, indeed, the one issue WhatsApp considers important. WhatsApp Business is designed exclusively for businesses. It was built from the bottom up to provide consumers with a concierge-like service, and it will only be used by business owners. WhatsApp Business is a simple program or platform that allows businesses to better communicate with their consumers by offering updates, support, and the ability to run their business from their mobile phones, rather than going elsewhere online. In a nutshell, customers will use the ordinary WhatsApp app, while business owners and managers will utilize the WhatsApp Business app. If you search the Google Play Store for business apps, you will find a plethora of options. For example, Uber, the app-based vehicle hailing service, offers two apps: a standard 'Uber' app for clients and a 'Uber Driver' app for drivers who operate the service's cabs. In a nutshell, it's nothing more than a user interface for the service end. However, a messaging platform with millions of users, such as WhatsApp, has a much broader scope, one that necessitates the creation of a separate app because it must cater to a wide range of businesses, including your local grocery store, the government, professional services, and even medical and health institutions.

Also Read: How Facebook Got its Start

The Importance of WhatsApp for Business

With so many users, it's difficult to overlook WhatsApp. WhatsApp reached 2 billion subscribers in early 2020, up from 1.5 billion in Q4 2017. Given that it will surpass Facebook's 2.7 billion members in Q2 2020, this is an incredible achievement. But it's not just about the sheer quantity of people; it's also about how engaged they are. WhatsApp users transmit around 65 billion messages per day or 750,000 messages per second. When compared to traditional ways of communication, such as emails, 80 percent of WhatsApp messages are read within 5 minutes. Universities have reported a 99 percent open rate for messages when using Business WhatsApp. More than 5 million businesses are currently using the Business App, and many more have an API account. Businesses in countries where WhatsApp is widely used are increasingly relying on the network to communicate with their consumers. WhatsApp Business allows you to establish a profile that is exclusive to your company's products and services. WhatsApp Business has more functionality than standard WhatsApp, which just allows you to have a profile photo, name, and description.

Benefits of WhatsApp for Business

• The most significant advantage is that it is completely free. Yes, WhatsApp allows you to list your business for free and communicate with your customers. It appears to be a concept that could put some agencies out of business. SMS may soon become obsolete as a result of messaging software that sends out service messages. Things are changing when a company can send marketing messages to its customers without the involvement of a telecom operator. WhatsApp can also be used to send messages, activate services, and more.
• It not only lowers the cost of sending SMS messages but also ensures that a specific service message is sent by a trusted service provider. WhatsApp Business also eliminates the need for a small or personal business to pay for and run an app by removing the complications of doing so, as well as the cost element. Users should benefit as well, because the service will come from a trusted source, and spam will be easily filtered. Customers can access 'Firm Profiles,' which provide more information such as the email address, retail address, website, or any other further description of the business. These are fairly detailed and aid in determining the nature of your WhatsApp business.

Also Read: How a small platform turned into a big business platform

• There is a variety of messaging platforms that allow you to set up 'fast replies' so that your employees may rapidly respond to frequently requested inquiries. You may also offer your virtual business a reception desk by setting up greeting messages that introduce customers to your firm. Custom 'away messages' are also available for usage during off-hours or when the proprietors are unavailable.
• Data is often referred to as messages. Data that can be utilized to better understand your clients and provide better services while also helping you grow your business. To that aim, WhatsApp Business offers messaging analytics, a feature that gives business owners clear metrics on the number of messages sent, delivered, and read so they may alter the content of rapid replies or their customer interaction strategy. It's a minor feature, but it's quite useful. WhatsApp Business also supports WhatsApp Web, which allows you to manage the service without having to download an app. The functionality isn't quite as sophisticated as the mobile app, but as more large companies enter the fold, we expect it to become more so.