RTB in marketing stands for Real-Time Bidding, which is a method of buying and selling online advertising in real-time auctions. It involves advertisers placing bids on ad impressions and targeting specific audiences, while publishers offer their available ad inventory for auction to the highest bidder.
RTB allows advertisers to target specific audiences and optimize their campaigns in real-time, resulting in more effective advertising and higher return on investment. It also allows publishers to maximize their revenue by selling their ad inventory to the highest bidder.
RTB is commonly used in programmatic advertising, which is the use of technology to automate the buying and selling of digital advertising. It has become a popular method of online advertising because it allows for efficient and targeted advertising, making it more cost-effective and impactful than traditional advertising methods.
Each type of advertising is time-consuming for the site owner because it is necessary to find a platform to promote the product, agree on the placement of information, and pay for the service in advance without knowing the further course of events. It often happens that we have to act at random. Combining your actions into a single whole and trusting digital advertising professionals, you make a marketing move, which is five times better than the previous small steps.
So, the most popular modern method to promote your own business on the Internet is using programmatic advertising platforms with omnichannel as their priority. One of the varieties of this approach is RTB.
The omni-channel approach is the best modern solution for business development. Using several channels for advertising your product and tying it all into one, you will forget about the headache and questions - where to place the advertisement and how to find a service provider.
All you need to do to get this technology's advantages is register in the integrated advertising network and make a bet on the automation.
You can set up channels to show ads in 10 minutes, using managers' recommendations and building your marketing strategy. There are three ways to implement your ideas:
Self-configuring platform - suitable for experienced users. already familiar with advertising marketing, who can use a convenient platform without prompting.
Managed service. Choose it if you do not have experience and already developed team of experts on advertising. You can evaluate all the advantages of omnichannel with the help of recommendations.
The trial version for three days will introduce the benefits of this method and help the business resource to move quickly.
RTB is one of the reliable tools for this coordinated work between advertisers, business owners, and the software platform that provides this connection. It is an auction method of buying and selling ad impressions to a selected audience, where advertisers put bids through the software. Transactions are so fast that they can be viewed in real-time. The bidding process takes place on ad exchanges, with agencies and advertisers connected to the exchange through DSP platforms on behalf of the buyer. The seller's side is represented by publishers connected to the exchanges through the SSPs.
It turns out that there are three entities involved in online bidding:
An online business owner who expects a rate increase and is interested in developing his product;
A customer or service provider who can promote the business owner's product;
An advertising network that is interested in promoting the customer and the customer's profits.
As a result of using an effective tool, every business owner, trading platform, or info site will soon notice an increase in the clickability of their ads. The idea is that advertisers show them only to interested users; this dramatically increases conversions and sales. Furthermore, technology provides for the display of thematic pictures and banners, so every user will be happy to view this kind of advertising, and he can automatically click on it. In addition, RTB operates with virtual metrics based on behavioral factors - a visitor can delete a profile by simply clearing his browser's cookies.
As a result, the site owner gets the most return for the least cost and is automatically matched with relevant requests from advertising providers through an omnichannel platform such as BidMind.
First, you must decide whether to use targeted advertising to promote your business. In most cases, site owners have an affirmative answer to this. Integrated advertising allows you to set up displays from channels such as mobile apps and audio tracks, placing relevant displays on PCs through television and video ads, and digital outdoor advertising. The more channels connected, the more chances the owner has to promote his product and increase awareness.
One of the advantages of RTB is that users see ads based on their interests. Relevance is ensured by identifying users by pixel tags, mobile platform identifiers, and cookies - query histories, targeting, and retargeting.
An omnichannel platform for effectively targeting outdoor and indoor advertising is the best and safest solution for different types of businesses. You can make this process automated and easy, no matter what you want to promote - a service, a product, or increase brand awareness. By quickly setting up the RTB configuration, you can do what you want and save money on your advertising manager's salary.