TikTok has revolutionized the way people connect, create, and market themselves. Its short-form videos captivate millions of global users and provide endless opportunities for individuals and businesses.
While you manage your presence on TikTok, you'll need to quickly decide what type of account will work best for your needs. Choosing between a business account and a personal (creator) account impacts your branding success.
However, although it may seem hard to achieve, you'll need organic TikTok followers to grow on this platform. With the right strategy, you'll achieve your desired result. Both accounts have unique features that can be beneficial.
If you want your influence to grow, you must first understand these differences. You can make the right decision when considering the option of a TikTok business account vs. a creator account. Your decision can enormously affect the scope of your business and the features it can use.
With its short-form, highly visual content, TikTok is one of the most popular sites millions use. Because of its digital influence, it is viral amongst people and organizations trying to create a brand.
The platform has transformed how we communicate, impacting everything from sharing our experiences to how companies and creators interact with their audiences.
However, the account you select on TikTok might influence how your material is received on the platform. TikTok business and personal accounts have features that differentiate them.
Before using it, you must understand how to select the best TikTok account for your online advertising objectives. Your choice impacts your success, engagement, and earning potential.
If you're looking to promote your business, product, or services, then a business account is what you need. However, if you aim only to create and share videos, you can use a personal account.
Choosing the right account type is essential for success on TikTok. For creators, it's about finding the balance between creativity and reach. For businesses, it's about leveraging the platform's tools to drive engagement and conversions.
According to to Statista, TikTok has over 650 million users, all from diverse cultural backgrounds and locations.
This explains why both individuals and businesses leverage it for popularity. However, accounts need to be distinguished to ensure they can be used for specific purposes. The platform provides businesses with an Ads Manager to help them create ads and choose the right audience to ensure their reach is filtered correctly.
In business accounts, companies can access analytics data with technical tools designed for growth that help their brands optimize marketing strategies and target the right audience.
The second approach is the TikTok personal account perspective. They are ideal for creators who want to freely share their stories, grow a community, or experiment with content.
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The first step to building your following is starting with a personal account. Once your following is up to standard, switchbuilt loyalty, you can switch to a business account once you've established your brand.
But, if your primary goal is to drive sales or traffic to a website link, opt for a business account. Although business accounts have limitations, they're perfect for driving traffic to your website.
The correct account type can significantly impact your journey on the platform, so choose wisely to maximize your potential on this fast-growing platform.
While TikTok business accounts are geared toward brands, TikTok creator or personal (creator) accounts are perfect for individuals focused on building an audience, growing their brand, and exploring monetization through creative content. Let's break down the unique features of creator accounts:
The Creator Fund offers financial rewards based on video performance for creators aiming to make money directly from their content. Once a creator reaches a certain threshold of followers and views, they can apply for the fund and receive payments for their viral videos. This is an excellent opportunity for creators to turn their passion into profit.
Creator profiles are optimized for engagement. Creators can directly interact with followers through comments, live streams, and duets, building a tight-knit community. Engagement features are critical for fostering loyalty and growing organically, as TikTok's algorithm rewards videos with high engagement rates.
While business accounts may focus on driving conversions, personal accounts have more flexibility with the type of content shared. Creators can freely experiment with different formats, building their voice and style without the pressure of maintaining a brand image.
Unlike business accounts, personal TikTok accounts have broader access to TikTok's vast music library. This includes popular commercial songs that resonate with younger audiences, allowing creators to tap into trending sounds without restrictions.
Creators often lead and participate in viral trends, which is central to growing an audience on the platform. Having a TikTok creator account allows individuals to more easily capitalize on viral moments, helping them increase visibility and followers.
Key Features:
Personal accounts sometimes seem like an endless stream of fun, engaging resources. But they provide specific features. The significant things users with a creator account enjoy on the app are;
Monetization with the Creator Fund.
More flexible options exist for selecting music, including access to trending commercial music.
Creators with this sort of account intensely focus on building and engaging a community.
Creators use their profiles in many ways that are highly beneficial to them. For example, their TikTok accounts can access the creator fund and get monetized. Creator accounts can also offer:
Broader access to trending music, enhancing viral potential.
Greater flexibility in content creation and engagement.
But, these creator accounts can also limit users' access to analytics. There are better choices than a TikTok creator account if you also want ad solutions. Another disadvantage is that creator accounts do not allow adding a website link in the bio, reducing conversion opportunities.
A TikTok business account is for individuals and brands who want to use the app's marketing audience. It comes with different resources and information that help organizations track their ad results. It also allows businesses to capitalize on TikTok's ad capabilities to improve organic reach.
Here are some of the essential features that distinguish TikTok business accounts from creator accounts:
The platform has a Business Creative Hub, a perk accessible only to business account owners. This hub provides trending insights and creative recommendations that work for specific business strategies. It also allows businesses to create content that resonates with their audience by staying on top of the platform's trends.
Many businesses take advantage of TikTok's business accounts' ability to run paid advertisements. Brands can create high-quality videos and use them for advertising. They can target their desired audience directly and generate leads from In-Feed ads to Branded Hashtag Challenges.
TikTok's ad solutions are perfect for driving traffic to websites or other online platforms.
Unlike creator accounts, TikTok business accounts have access to the Commercial Music Library, a selected library of royalty-free music businesses that may utilize their videos. This ensures they comply with copyright regulations, which is vital for companies using the platform to market products or services.
With TikTok business accounts, it's easy to find out precisely what's happening with your audience. You can access interaction rates, video views, follower demographics, and overall content success.
The analytics dashboard lets businesses make educated decisions, enhance their content strategy, and measure the impact of their initiatives.
You can only place the link to their sites in your bio when you're using a business account. This feature is invaluable for driving conversions and tracking the effectiveness of your marketing efforts.
Users looking to post multiple links can leverage services like Linktree so that viewers can visit their online store or website directly from TT.
Key Features:
For businesses that want to open an account on the platform, they have access to loads of analytics resources. The key features of the platform's business accounts lie in the fact that they:
Allow users to access data and the Business Suite to track their success.
Provide a Commercial Sounds Library for royalty-free music.
Allow you to run sponsored adverts and put a website link in your bio.
Each type of account has its benefits and drawbacks. The unique advantages they offer can be used for specific purposes.
The platform's business accounts have a lot of great features for people looking to use it to improve their businesses. Some of these include
Access to advanced analytics for tracking performance.
Ability to run paid ads to target specific audiences.
The link to their website can be put in the bio for driving traffic.
Access to the Commercial Music Library for compliance.
However, with the many advantages, there are also a few downsides. Like:
Limited access to trending commercial music could make it hard for your content to go viral when creating TikTok videos.
Your content may seem too professional and "corporate," leading to fewer engagements.
A personal TikTok account offers more flexibility for creators looking to grow organically and monetize content. Here's how to make the most of it:
As a creator, once you meet the eligibility requirements, you need to apply for the TikTok Creator Fund. With this, you'll be able to earn money from your viral content.
Focus on building a community by regularly interacting with followers, responding to comments, and hosting live streams. Own TikTok trends and make them your go-to for content creation.
Creators constantly need to develop new content, so after joining the creator fund and actively engaging in the comments and live streams, you should also consider other marketing options.
Stay on top of trends and participate in challenges that align with your content style to increase visibility.
The business account offers strategic advantages for businesses that want to thrive on the platform. It's best for companies looking to invest in paid advertising and utilize analytics to refine their approach.
Here's a roadmap for business success on TikTok:
Use the Commercial Music Library to avoid copyright issues, ensuring your content stays within TikTok's guidelines.
Take advantage of TikTok's advertising options to boost visibility and target niche markets. Paid adverts can help you reach a wider audience and specify exactly who you want when advertising.
Review the analytics dashboard regularly to see what types of content perform best. Analytics data can help you fine-tune sales funnels and improve lead generation and conversion.
You can adjust your strategy with the analytics data to focus on high-engagement formats.
Even though business accounts have music limitations, you can still participate in challenges and trends to stay relevant and engage your audience.
Switching between account types on this platform is straightforward, but there are a few key steps to ensure a smooth transition. First, you'll need to open your settings:
Open your profile, tap the three dots in the upper right-hand corner, and navigate to "Manage account."
Then go ahead and select "choose account type." Based on your needs, select "Switch to Business Account" or "Switch to Creator Account."
After that, review the changes in your account.
Switching to a business account will limit your access to some trending music, and switching to a personal account will remove access to the Business Creative Hub and Commercial Music Library.
Conclusion
Choosing between a business account and a personal account can affect your success in social media branding. After all, each account has features that cater to different goals.
Business accounts make advanced analytics tools easily accessible. They also grant you access to TikTok's ad solutions and the ability to add a link to your bio.
That's why they are ideal for companies that want to track performance and drive conversions. But their limited access to music (most of the music they can use is commercial) hinders your content's potential to go viral.
On the other hand, personal (creator) accounts are flexible, especially in content creation. They give broader access to popular music and monetizing opportunities through the Creator Fund. These profiles are best for community engagement and organic growth.
Ultimately, it depends on your objectives. Brands should consider business profiles for strategic marketing, while creators may prefer creator accounts to build a following and experiment with creative content.