Patience is becoming rarer and rarer in this age of millisecond visual attention. Capturing the public's attention is becoming increasingly hard. Nowadays, it is normal to come across encounters with appealing words and wacky images. However, this isn't enough to keep users interested. A regular individual would obviously be bored with an hour-long video with the best graphics. Micro-content was developed as a result of this. #ThinkWithNiche
Let's see how to do it.
1) The Age of Difference
When it comes to the attachment to your brand, product, or service, your audience may be homogeneous, but as people, they're a smattering of random guys. There will be people from different walks of life, but you will still have to cover the majority in some way. You and your team must keep up with not only what's trending but also what's highly relatable to achieve this. You might try to make a connection between your product and these viral bits. This may not always result in sales, but each post will decrease the distance between you and your customers by one step, which will help you in the long run.
2) Creative is the new wise
Yes, you don’t have to be wise or act wisely. People have already done their schooling, they don't want to hear another lecture. What I mean to say is let your content be more of a talk and less of a monologue. Creativity is what draws people to any piece of material. You can make use of the various features that these short video platforms have to offer and combine them in the most effective way possible. These pairings will send the message that you are eager to bring change. This raises the level of involvement. Filters and emoticons that are unique to your brand might help you create content that stands out and stays in the minds of your potential customers.
3) Show Gratitude
Drop content that shows your gratitude to them in between all of the promotions and branding. You'll appear to be simply another human attempting to keep humble without mentioning your brand, which will not only make your clients feel valued but also improve your bond with them. This will make them feel like they've been heard. Talking about their support will make them feel happy, which will make you seem like a normal guy who isn't just interested in selling his product but also in maintaining a relationship.
By keeping these few points in mind, you will vastly overcrowd yourself and your brand. Just keep in mind that their engagement equals your progress.