In The Midst Of Pandemic Startups Failure Has Reached The Peak

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17 Nov 2021
7 min read

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It's difficult to start a business, and even the most determined individuals might burn out. Some concepts may take up to two years to reach the market, risking your financial situation and work-life balance. #ThinkWithNiche

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If you build a solution for a problem that no one else has or that is minor, you risk wasting your time and resources. The date on which a solution is released has an influence on its demand. If Hotstar had launched in 2009, when internet and smartphone penetration was still low, it would have died. The backbone of any firm is the business strategy, which determines the commercial and economic sustainability of your company's capacity to generate revenue. Sometimes enterprises are so focused on the solution that they forget about the business strategy. High cost to the low or uncertain lifetime value of consumers, and no scalable means to acquire customers are all characteristics of an inefficient company strategy. Pandemic managed to overtake our lives and created a historic work culture that has remained with us even after the pandemic has ended, we have learned our lessons and adapted to new trends in 2021 that we never thought of getting accustomed to.

Poor management can be defined as poor strategic choices, a communication gap between the leader and team members, little or no effort on market structure, and poor recruitment procedures. Regardless of how enthusiastic you are, how many users you have, or how amazing your concept is, you must pay dues to your staff, marketing agencies, and repay your obligations. Starting a business is difficult, and even the most dedicated individuals can burn out. Some ideas might take up to two years to reach the market, putting your financial condition and work-life balance at risk. Seeing your friends make excellent money in corporate positions and posting photos of team and family vacations overseas might make you reconsider your choices. The majority of founders were unable to cope with the burnout and eventually left.

People are accustomed to excellent user interfaces such as Google search and Pinterest. Great apps as messaging apps and Zomato have elevated the standards for product development and spoilt clients for life. It will be difficult for you to get a competitive advantage in the market if your product has a poor interface, takes too long to process, or requires more clicks than necessary. Customers should be able to distinguish your business from the rivals not only on the basis of its worth but also on the basis of its quality.

Founders are people who have a lot of ideas and are prone to get carried away. This could lead to a waste of time and resources in important enterprises. Some businesses try to diversify their product lines too soon or focus on too many themes at the same time. Centralization might sometimes result in a lack of attention. Founders are often enamored with their unique thought, and as a result, they fail to transition in a timely manner. The act of addressing an issue is the one thing to which founders should be committed. Google is tackling the challenge of gathering the world's information and making it approachable. It has progressed from being only a catalog to being an efficient search algorithm and, finally, a smart device.

 

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