If done properly, business case studies can have a huge impact on your marketing. While they require time and effort to create, they can be an excellent strategy for attracting new customers and gaining new clients. However, case studies are more than just a piece of self-congratulatory marketing material. In fact, they are intended to help prospective clients understand how a given company can assist them rather than to stroke the ego of the company in question.
If you're one of the many people who want to learn How To Write A Business Case Study Paper but aren't sure where to begin, this simple guide is here to help.
Case study papers are often written without content, or, conversely, everything is mixed there. Because of this, it is not interesting to read them, and many people abandon the paper at the very beginning. Therefore, the embarrassment turns out: they wanted to show the results and attract customers, but they got only “Uh, I don’t understand anything; I’ll look at other case studies.”
If you want to prevent such a situation, it is better to get a sample of a business case study paper. Case study writers who work on writing services know how to deal with them properly. A sample will teach you how to write your case study papers so that readers like them.
The business case study of the project is something like a tool for finding reasons for its implementation. A project business case study is a summary document that describes the reasons why this project is worth starting. The purpose of the business case study paper is to convince stakeholders (management, investors, etc.) that the project is relevant and really in demand.
We have collected tips for writing case study papers in one step-by-step instruction - with its help, you will be able to write a case study that will be read to the end.
Choose the situation you want to describe and decide who you are writing for. To do this, think about who and how your solution will help. Try not just to brag about your successes but to show how you can deal with a problem or get a benefit.
Showing off
We earned 10 million dollars for the client
Helping
We changed the advertising settings and earned the client 10 million dollars: we are going to tell how we achieved that.
The same situation can be shown from different angles. It will depend on what kind of audience you will attract. For example, if you run a successful advertising campaign, you can use one case study to work for completely different audiences. Nobody forbids writing three articles about your work with one client.
When you decide which side you will present the case study from, decide how detailed it will be. Here, the rule usually works: take a broad topic - get high coverage and a lot of discussions, but the audience is cold and not ready to buy; take a narrow topic - the coverage is small, there are few discussions, but the audience is active.
Follow the rule: one story - one article. If you want to talk about a large amount of work, it is better to break the case into several small articles. Thus, the reader does not have to read a huge canvas of text, and he does not get confused in the story.
A lot of input can be obtained from specialists who have worked on the problem. For an expert, their work is the banal tasks that they face every day. Therefore, when asked to tell them in detail about the decision, they are lost. Explain to the specialist that readers do not know anything about their work, and for them, the information will be interesting.
The ideal title for a case study is one that shows both the process and the result. Tell readers what you did and what happened in the end. Thus, the reader will immediately understand what they will read about, and the result can attract their attention.
If the work is large-scale, and the result is difficult to measure, you can do without it. The reader may be interested in how to carry out such complex work. The main thing is to tell them exactly what you did and not just indicate the format of the work.
In the introduction, immerse the reader in the problem. Show why they should read your case at all: the person must imagine how the situation you describe relates to their business. If they understand from the first lines that you will help them solve the problem, this will increase the chance of reading the case study paper.
In films and books, we look at the path of the hero: how they overcome difficulties and gradually become cooler. A good case study looks the same: for the reader to be interested, they must watch how the character they read about develops. To show this, you need to reveal each action and show the consequences.
Often they don’t want to read case studies because the topic is incomprehensible, there is no clarity, and the article is full of text. Such case studies look boring, so a potential client can leave it at the very beginning. It's easy to prevent this.
Show statistics. Many changes are difficult to imagine, so it is better to show them visually. If you describe how the company's revenue has changed, expenses have decreased, or the number of applications has increased, it is better to build a graph or chart. Thus, the reader does not have to compare complex numbers in their head – they will be able to compare the values in the picture.
Conclusion
After completing your case study paper, you need to review it using the following checklist:
1. Choose a topic. Take one story from your practice and determine for whom and from which side you will describe it. In the case study, try not to boast of success but to show readers how you can cope with their tasks.
2. Talk to an expert. Ask the specialist who worked on the problem to talk about the stages of work, indicators before and after, and the difficulties in the project.
3. Compose a title. It reflects what work was done and what results were obtained. Formulate the benefits of your work so that it is understandable to any reader.
4. Write an introduction. Show the initial data that was in the business, and tell us what the task was.
5. Reflect on the process. Tell about the actions sequentially, using the scheme “what was → what was required → what was done → why it was done → what result was gotten.”
6. Illustrate a case. To make reading the article more interesting, add graphs, charts, internal documents, and screenshots of correspondence.