Samsung Unveils Vision AI at CES 2025: Revolutionizing TV Experience

Samsung Electronics has taken a bold step into the future of television by introducing Vision AI, its cutting-edge artificial intelligence platform for the 2025 TV lineup. Announced at CES 2025, Vision AI redefines how users interact with their TVs, transforming them into intelligent, adaptive companions. This innovation aligns with Samsung’s vision of making TVs more than just entertainment devices, offering users a personalized, enriched experience tailored to their needs.

Vision AI: A New Era of AI-Powered TVs

Samsung claims that Vision AI brings unprecedented advancements in picture quality, sound optimization, and user experience. This next-gen platform will be integrated across Samsung’s popular TV ranges, including Neo QLED, OLED, QLED, and The Frame.

Key Vision AI Features:

• AI Upscaling: Enhances lower-resolution content to deliver sharper visuals.

• Auto HDR Remastering: Brings vibrant colors to every frame for a lifelike viewing experience.

• Adaptive Sound Pro: Optimizes sound components such as dialogue, music, and effects, ensuring clarity in every scene.

• Color Booster Pro: Uses AI to deliver richer, more vibrant visuals, elevating the viewing experience.

Click to Search: A Seamless Way to Explore Content

Among the standout features of Vision AI is the Click to Search functionality. By pressing the AI button on Samsung’s new SolarCell remote, viewers can instantly identify actors, locations, or even products on screen. This real-time feature allows users to access detailed information without disrupting the viewing experience, enhancing both convenience and immersion.

Samsung Food: AI Meets Culinary Creativity

Samsung is integrating Samsung Food, a feature that utilizes AI to analyze dishes displayed on TV. The platform takes the culinary experience to a new level by:

• Generating step-by-step recipes for dishes featured on screen.

• Creating shopping lists based on available ingredients.

• Allowing users to order missing items directly from the TV interface.

AI-Driven Accessibility and Security

Samsung’s 2025 TV lineup includes innovative AI-powered features that cater to accessibility and home security:

• Live Translate: Instantly translates closed captions from live broadcasts into seven different languages.

• Audio Subtitles: Isolates dialogue and adjusts reading speeds for visually impaired users.

• Samsung AI Home Security: Transforms TVs into home security hubs, analyzing video feeds and detecting unusual sounds or movements. Notifications are sent directly to phones or the TV screen.

To ensure user privacy, Samsung has integrated Knox Matrix technology for end-to-end encryption, providing robust security across its ecosystem.

Gesture Control and Advanced AI Assistant

The updated Bixby assistant can handle multi-task commands, like changing channels and adjusting the volume simultaneously. Samsung also introduced Universal Gestures, enabling users to control their TVs using hand gestures through their Galaxy Watches.

Art and Entertainment: The Frame Pro and Beyond

Samsung is enhancing its Art Store, which now includes over 3,000 curated artworks from renowned institutions such as MoMA and Art Basel. The new The Frame Pro merges premium Neo QLED picture quality with an artistic design, allowing TVs to serve as personal art galleries when not in use.

Expanding Beyond Traditional TVs

Samsung also showcased other innovative products at CES 2025, including:

• The Premiere 5: A triple-laser ultra-short-throw projector with touch interaction, designed for a cinematic home experience.

• MICRO LED Beauty Mirror: A mirror display that offers personalized skincare insights by analyzing the user’s skin.

Conclusion: Pioneering the Future of AI in TVs

With Vision AI and its other innovations, Samsung is not just shaping the future of TVs but also redefining how we interact with technology. From personalized experiences to accessibility and security, the 2025 lineup promises to make TVs smarter, more functional, and truly indispensable in daily life.