Netflix And Nielsen Strengthen Partnership For Global Measurement
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News Synopsis
Nielsen will now be able to provide linear and streaming audience statistics across the United States, Mexico, and Poland, the two companies revealed yesterday as they announced the expansion of their partnership. The streaming behemoth will thus have a more comprehensive understanding of cross-media engagement.
In order to leverage Nielsen's Digital Ad Ratings tool in the United States, Netflix and Nielsen agreed to work together to launch their ad-supported tier in November 2022. The first half of 2023 is still the target date for that deal.
Kim Gilberti, svp, product management at Nielsen, said in a statement: “We’re honored to continue working with Netflix to provide them with the insights they need to understand their audience as media consumption evolves,”.
Netflix now receives Nielsen's national TV measurement data as well as its streaming platform ratings in the United States. The streaming service signed up for cross-platform audience insights that come from streaming panels in Mexico and Poland.
According to Pablo Perez De Rosso, vice president of strategy, planning, and analysis at Netflix, “The biggest shift in entertainment continues to be from linear TV to streaming, and Nielsen’s Gauge shows where viewers spend their time—and how their consumption patterns are changing,” “This information is essential for the industry, and we’re excited to continue to work with Nielsen in Mexico and Poland.”
The expanded agreement was announced a few days after Nielsen One Ads, a platform for campaign measurement, was unveiled by the measurement company. Nielsen One Content Alpha, which offers cross-platform, deduplicated, and syndicated content data across devices to present a view of aggregated program performance across distribution channels, was also recently announced by the business. Nielsen One is comprised of both of those services.
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